Peter Dering Founder & CEO
01
We Are Peak Design
We make tools for doing. Our carry solutions help creatives, commuters, and adventurers keep their gear accessible, organized, and protected.
02
Our Purpose
The purpose of Peak Design is to create happy, meaningful lives for the people that work here. We believe our mission can only be achieved when 40 (and counting) self-actualizing, highly stoked people enthusiastically step into the Peak Design office every day. Our purpose and our mission go hand-in-hand.
03
Our Mission
- Make the best things.
- Succeed at the expense of nobody.
- Treat our customers as peers.
- Offset our environmental impact.
- Use our voice to inspire positive change.
- Prioritize happiness over growth.
04
Origins
In 2010, fresh-faced midwestern-transplant Peter Dering took a 4-month trip around the world. On his trip, Peter learned that carrying a nice big camera around is actually a real pain in the ass. He returned to his San Francisco apartment and did what any responsible person would: quit his job and spent 10 months meticulously designing a little device that would make carrying and using a camera an absolute joy.
Instead of looking for big outside investors, Pete put his new invention (dubbed Capture) on a fledgling website called Kickstarter and asked adventurous photographers like himself to take a chance on the little product. It was an enormous success, and Peak Design has been riding that wave of enthusiasm for smart design and delightful carry solutions ever since.
05
Design
We design products to solve problems, create delight, look good, resist fads, appeal globally, age gracefully, consider every material and detail, and have minimal disruptive impact on people and planet in both their creation and shipping. To reach those ends, we iterate tirelessly. And people seem to like it.
Honest, thoughtful, delightful, radical. These themes describe our products and ultimately everything we make or do: our brand, office culture, Flagship Store, environmental rants, and especially our rec-league soccer performances.
06
Crowdfunding
Through crowdfunding our customers are able to participate more intimately in our design process, all while we are kept free of risk-averse outside investment. Crowdfunding is baked into the Peak Design DNA, encouraging us to take risks, prioritize innovation, speak honestly, and shun tradition. We launch our products on Kickstarter, and it makes for better products.
| Campaign | Year | Backers | Raised |
|---|---|---|---|
| Mobile Case & Accessories | 2020 | 14,169 | $2,000,497 |
| The Travel Tripod | 2019 | 27,169 | $12,143,435 |
| The Travel Line | 2018 | 13,752 | $5,206,611 |
| Capture v3 and Slide v2 | 2017 | 12,196 | $1,330,583 |
| The Everyday Line | 2016 | 26,359 | $6,565,782 |
| The Everyday Messenger | 2015 | 17,029 | $4,869,472 |
| Slide and Clutch | 2014 | 9,455 | $861,164 |
| Capture v2 | 2013 | 8,090 | $819,108 |
| Leash and Cuff | 2012 | 3,108 | $215,721 |
| Capture v1 | 2011 | 5,258 | $364,698 |
07
Responsibility
Peak Design prioritizes people and planet over profit, and we hold ourselves accountable to that objective in every decision we make. We believe a responsible company is a sustainable company.
We are entirely carbon neutral (Scopes 1, 2, and 3) and are founding members of Climate Neutral. We give 1% of our revenue to environmental nonprofits through our 1% For The Planet membership. We meet the highest standards for verified social and environmental performance, transparency, and accountability with our designation as a Certified B Corporation.
08
The Team
Say hello to the Peak Design team. If you’re keen to join us, head on over to our careers page.
Adam Saraceno Head of Marketing
Luke Roberts Senior Sales Manager, EMEA and APAC
Art Viger Head of Design
David Anhalt Head of Finance and Operations
Jen Howell Head of Customer Service & Logistics
Peter Lockett Principal, Soft Goods Product Operations
Joey Cunningham Director, Soft Goods Design
Mark Wang Head of Business Technology
Robb Jankura Principal Design Engineer
Annie Nyborg Head of Environmental & Social Impact
Lawrence Lander Senior Creative Director
Dan Chimienti Sales Manager, Americas & LATAM
Jojo Legnitto Senior Manager, Wholesale Operations
Ryan Dulon Head of Sales
Chris Mark Manager, Backend Engineering
Rachel Roberts Product Designer, Soft Goods
Tom James Head of Product
Mike Winchell Senior Finance Manager
Molly Street Senior Graphic & Environments Designer
Max Maloney Director, Design Engineering
Adam Hicks Channel Manager, Amazon
Victor Murillo Senior Manager, Video Production / Executive Video Producer
Supriya Limaye Training & Events Manager, North America
Christine Zona Senior Manager, Retail Operations
Wheeler Gans Director, Design Engineering - Mobile Products
Adrienne Rowell Engineering Project Manager
Jaimee Erickson Senior Engineering Project Manager
Dane Jones Design Engineer
Brenden Hamilton Video Producer
Colin Maginnis Product Developer, Soft Goods
Karen Kimble Accounting Manager
Ateev GuptaProduct Testing Engineer
Liv Eaton Design Engineer
Fed Rios Senior Industrial Designer
Joe Callander Senior Video Producer
Jess Ferguson UX Designer
Pajnucci VueDesign Engineer
Brandi BishopManager, Soft Goods Product Development
Nate ButlerCommunity Engagement and Content Manager
Liz O'BrienSenior Marketing Project Manager
Claire AhaSenior People Operations Manager
Alex WongRetail Store Manager
San Francisco
Abner AquinoVisual Merchendising Manager
Chris HowatRetail Store Manager
New York City
Santi BastonProduct Designer, Soft Goods
Tahiti AbdulbasirRetail Store Assistant Manager
New York City
Angela KuchanProduct Developer, Soft Goods
Jonin PulgarRetail Store Assistant Manager
San Francisco
Janny LeeWorkplace Operations Coordinator
Sam GirvinSenior Electrical Design Engineer
Brittany HoangEngineering Project Manager
Bridget SciamannaGeneral Counsel and Intellectual Property Attorney
Casey LandeyDesign Engineer
Jason WilkinsSenior Graphic Designer
Arno VervloedPartnerships Manager, EMEA
Andrew StonerSenior Web Strategy and Experience Manager
Our Extended Makati Family Customer Service, Wholesale Operations, Finance and Technology
